# Outrizz Blog — Trade Show Strategy

> Insights on trade show strategy, lead generation, and B2B sales. Learn how to maximize your event ROI.

- [Why Your Digital Campaign Won't Beat Face-to-Face Moments](https://outrizz.com/blog/why-digital-campaigns-cant-beat-face-to-face.md) — B2B customer acquisition costs have surged 222% in eight years while cold email reply rates keep falling. Standalone digital isn't enough anymore. Here's why combining in-person events with digital outreach is the new golden standard for go-to-market. (2026-03-06)
- [Generic AI Isn't Cutting It for Event Outreach. Here's What Actually Works.](https://outrizz.com/blog/generic-ai-vs-event-specific-ai-how-to-free-your-planning-bandwidth.md) — Sales teams at trade shows and events are drowning in repetitive outreach tasks — yet generic AI makes it worse. Learn how event-specific AI with deep company context unlocks real results. (2026-03-04)
- [How to Find Trade Show Attendees & Book Meetings Before the Event](https://outrizz.com/blog/how-to-find-trade-show-attendees.md) — Learn how to book meetings before a trade show, reduce cost per lead, and maximize trade show ROI with pre-show attendee outreach and targeted event prospecting. (2026-02-19)
- [Quality Control of Agents = QA² — Why Agentic Evaluations Matter More Than Prompt Engineering](https://outrizz.com/blog/quality-control-of-agents-qa-squared.md) — Learn why testing AI agents requires a fundamentally different approach than traditional QA. Explore the combinatorial explosion of failure modes — from hallucinations to prompt injection — and why agentic evaluations are the critical skill for production AI systems. (2025-12-22)
- [AI in Sales: The Promise, the Paradox, and Why Reps Are Only Selling 2 Hours a Day](https://outrizz.com/blog/ai-sales-promise-paradox-why-reps-only-selling-2-hours-day.md) — Sales reps spend just 2 hours a day actually selling. Despite AI's promise to boost efficiency, tool overload and generic outreach are making the problem worse. Here's the real story behind AI in sales. (2024-10-11)
- [The Hidden Costs of Running an SDR Team](https://outrizz.com/blog/hidden-costs-running-sdr-team.md) — The true cost of an in-house SDR is $128,131 per year — far beyond base salary. We break down employee costs, tech, leadership, attrition, and the real cost per lead. (2024-10-11)